No matter what kind of business you have, there’s no doubt that the current COVID-19 crisis has impacted it… and probably not in a good way. In any case, if you find yourself with more free time than you’d like, use it to do the website checkup that you put off before everything went crazy. Here’s a quick checklist of easy updates that will help get your website back into shape.
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As part of the effort to slow the spread of Coronavirus, many communities have shut down all nonessential activities and businesses, including schools, sporting events and entertainment. This is forcing many to work from home if possible—and companies that haven’t yet organized their teams to work remotely are having to learn the ropes very quickly. Here’s my best advice for the work-from-home beginner.
Next time you’re planning a website project or digital marketing strategy, consider first getting some sound advice from an experienced webmaster. A brief call can end up saving a lot of money and aggravation in the long term, paying for itself many times over.
I do a lot of reading to keep up with new trends in website design, online marketing and productivity tools. Or, at least I try to. One inevitable result of all that “keeping up” is feeling better informed… but also really overwhelmed at times. Over the course of the past year, my list of “stuff to check out later” was huge—and trying to implement all these shiny new toys feels complicated and stressful. Time to simplify.
If you have an email address, you’ve already been barraged by “flash sales” from everyone you’ve ever heard of. This can be annoying… or you can see it as an opportunity to get a jump on your marketing plans for 2020 and save lots of money in the process.
Any web host can send email messages (for a contact form, for example) but for consistent message branding, security and deliverability, you need to upgrade to a transactional email service. So, what is transactional email and how can it help? Here’s the basics.
As I tell all my clients, websites need maintenance. Not just content changes and new blog posts, but technical TLC that allows a website to remain stable and perform well in the ever-changing Internet landscape. Over the years, I’ve noticed WordPress site owners often make these common avoidable mistakes with their website maintenance.
Today’s most pressing challenge is staying current with rapidly-changing online standards, new services and technology that are routinely upended and disrupted at a dizzying clip. Simply put, you need a pro to just stay on top of changes, advise you on what’s needed, and offer informed advice on where to best spend your online marketing efforts.
One of the occupational hazards of working in the online world is having to keep on top of a constantly and rapidly changing market landscape. Methods and practices that worked great as recently as a year ago often will need updating or review—whether it’s your design or your web hosting service. In managing all of it from different angles, from web design aesthetics to hosting technology, a clear goal emerges: a speedier website.
WordPress makes it easier than ever to maintain and update your own website. While taking the time to learn how to update your own business’ website yourself can save you money in the short term, you can easily get caught in a rabbit hole of wasted time, technical mistakes and wondering if there’s a better way. There is.
Anyone who has inquired about website services probably learned very quickly that quotes can vary wildly. Depending on goals, it can be very challenging to determine what is worth spending money on and what is just fluff. Here’s a quick list of things to consider when budgeting for your next website build or redesign.