If you have an email address, you’ve already been barraged by “flash sales” from everyone you’ve ever heard of. This can be annoying… or you can see it as an opportunity to get a jump on your marketing plans for 2020 and save lots of money in the process.
Any web host can send email messages (for a contact form, for example) but for consistent message branding, security and deliverability, you need to upgrade to a transactional email service. So, what is transactional email and how can it help? Here’s the basics.
As I tell all my clients, websites need maintenance. Not just content changes and new blog posts, but technical TLC that allows a website to remain stable and perform well in the ever-changing Internet landscape. Over the years, I’ve noticed WordPress site owners often make these common avoidable mistakes with their website maintenance.
Today’s most pressing challenge is staying current with rapidly-changing online standards, new services and technology that are routinely upended and disrupted at a dizzying clip. Simply put, you need a pro to just stay on top of changes, advise you on what’s needed, and offer informed advice on where to best spend your online marketing efforts.
One of the occupational hazards of working in the online world is having to keep on top of a constantly and rapidly changing market landscape. Methods and practices that worked great as recently as a year ago often will need updating or review—whether it’s your design or your web hosting service. In managing all of it from different angles, from web design aesthetics to hosting technology, a clear goal emerges: a speedier website.
WordPress makes it easier than ever to maintain and update your own website. While taking the time to learn how to update your own business’ website yourself can save you money in the short term, you can easily get caught in a rabbit hole of wasted time, technical mistakes and wondering if there’s a better way. There is.
Anyone who has inquired about website services probably learned very quickly that quotes can vary wildly. Depending on goals, it can be very challenging to determine what is worth spending money on and what is just fluff. Here’s a quick list of things to consider when budgeting for your next website build or redesign.
I often describe website/Internet work as being in a raging river….it’s never the same thing twice. Most of the best-practices, standards and tools I work with change every day… and it’s sometimes tough to stay on top of it all. Amid all the changes in 2018, here’s a few clear trends emerging in 2019: 1. Increasing …
This Thanksgiving week we’ll be bombarded with email offers and sales from just about everyone that sells something online. I saved a few of those links, and thought I’d pass along some of these deals for your Black Friday weekend shopping. Holiday sales aren’t just about your usual gift list – you can save on services you use for your business – even web hosting and marketing tools. Save big with these holiday offers…
Deliverability is the name of the game with email. This is true for not only email marketing campaigns but also your day-to-day business and personal correspondence. Taking the time to improve email deliverability assures that your messages make it to the recipient’s in-box and that your name and email address can’t be spoofed by unscrupulous spammers. How can you avoid having your email messages sent to junk mail oblivion? Read on for my best advice…
There’s no need to stare at a blank screen and struggle with having good article ideas. Inspiration abounds and the following roundup of recent articles and downloadables will help you get your blogging or other content marketing strategy a big boost. Some of these are opt-in, and you may get follow up messages…but you’ll get solid and actionable information in return. Read on for a sugar-free list of Halloween treats packed with content marketing inspiration!
Like many things in life and technology, a winning characteristic can sometimes work against you. A resource that can do anything can be so flexible that it isn’t used for anything. The missing ingredient is structure. Evernote is an example of this. It can be used for nearly any purpose with a bit of forethought and setup, which is, eh… work. Evernote’s pre-formatted notes solve this problem!