Add fun and visibility to your email marketing with emoji

Emoji have become a secondary language. I’m lazy texter, and I’m guilty of saying things like “Do u want ?????” rather than taking on the onerous task of spelling out the word “pizza”… or “you”. Yeah, as I said, lazy. We’re used to using emoji on our phones or on social, but it’s easy to forget that they are super-easy to use almost anywhere, and can be effective attention getters in email newsletters – and everyday emails, too.

How to use emoji? Sites like GetEmojiEmojipedia or EmojiCopy make it easy to search for the emoji you want, and simply copy and paste it into the application or mail service you’re using. I use MailChimp to send client newsletters. All I had to do to add the emoji to the subject line and body of the message is copy from Emojipedia, and paste it in. That’s it. Just about all browsers, devices and operating systems display them correctly, although the display can vary based on what emoji set you choose from and the device. Some of the latest icon sets may not display everywhere, so it’s a good idea to test, when in doubt. ????

Emoji cut-paste

If you’re curious to know more, check out the following… there’s a story behind many of the decisions about what ideas and objects are immortalized in icon form:

How will you celebrate #WorldEmojiDay? ????

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