Tips & Tricks

How to minimize WordPress project costs

Any business owner who has a website will begin at some point, to consider some website rehab work—or perhaps a complete overhaul. In the ever-changing world of online marketing, website aesthetics change over time and what seemed super-cool 4 years ago now seems a bit dated. That feeling is more than the changing tides of fashion. Over time, devices change, web hosting servers change, technical capabilities change, so if your website has not changed with it… it can begin to show its age.  Fortunately, with a bit of forethought and prioritization, you can save big money when planning your next website redesign.

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Three reasons to disable your blog’s comment form

Whenever I build or update a client’s WordPress site, a question often arises about the blog comment form. Although WordPress is used mostly as a content management system for business websites, its roots are in blogging. All WP sites have a blog built-in – and with that blog comes with the capacity for visitors to post comments to your blog posts.

So, are blog comments necessary? The short answer is no. There are some WP users that are blogging for traffic and visibility and for them, visitor comments can help build community and serve as a SEO and traffic booster. But for most website owners, they’re unnecessary and can create messaging confusion. Here’s my three top reasons to simply disable comments:

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A SSL Certificate Shopper’s Guide

SSL security (and how to add it to your website) can be mystifying for even the most tech-savvy website owner. My last post about website security and SSL really hit a nerve! I received so many questions about it, I thought I’d put together a SSL “shopper’s guide”. With the increased awareness and demand for securing websites, I began gathering sources and specifications so that I can guide clients to the right SSL product for the job, at the best price.

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Increase Your Brand’s Visibility with Customized Short Links

If you use any social media, you probably noticed how all the big media companies have their own customized shortened links (and not the usual bit.ly, ow.ly or goo.gl). Examples of custom shortened link domains include: huff.to (Huffington Post), for.tn (Fortune Magazine) or nbcnews.to (NBC News). When you see these branded URLs, you know who posted them and if you are a regular reader, you’re probably more likely to click on them rather than a more generic short link.

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A Short Glossary for New TLD Domain Shopping

If you’ve shopped around recently for a domain name, specifically one of the new domain name extensions available, you probably have been confronted with a lot of unfamiliar lingo. With the hundreds of new extensions presently being rolled out, shoppers are now navigating new choices that weren’t available before with the .com/.net world. This terminology is important, because it affects what you will pay for a domain name. As a general rule of thumb, the earlier you try to get dibs on a particular name, the more it will cost you. So, knowing the language is important. Here’s a few terms to be aware of…

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Incognito Browsing: It’s Not Just for Privacy

If you regularly use any late-version web browser (Firefox, Chrome, Safari or Internet Explorer), you may have noticed a feature called “incognito” or “private window” or “private browsing” in which you can open a new web browsing window and not have your search be cookied or tracked in any way. While this feature is intended for those who don’t want their search history recorded, (such as when you’re using a shared or public computer), it also can provide a “clean” browsing window to log into multiple services at the same time.

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