There’s no need to stare at a blank screen and struggle with having good article ideas. Inspiration abounds and the following roundup of recent articles and downloadables will help you get your blogging or other content marketing strategy a big boost. Some of these are opt-in, and you may get follow up messages…but you’ll get solid and actionable information in return:
ProBlogger.com is a mainstay for anyone who has a blog, or wants to showcase their expertise. Over the years, Darren Rowse has built a treasure trove of advice for bloggers and writers. Many of the articles detail traffic building experiments, subject line testing and generally solid writing advice. Need article ideas? Opt-in to the ProBlogger list here, and in return you’ll get an epic downloadable list of idea-sparkers you can refer to anytime to when you’re stuck.
Not to be confused with ProBlogger, CopyBlogger is focused on helping marketers write better quality, more compelling copy. If you’re super-serious about it, consider the paid membership for in-depth coaching on sales copywriting. Just need some fine-tuning? Check out the abundance of free articles on the blog, and consider opting-in to their list for their free digital marketing copywriting guidance. CopyBlogger also offers a Certified Content Marketers program for digital marketing professionals.
A “lead magnet” is usually a downloadable of some sort, delivered as an incentive for a visitor to opt-into your mailing list. So, what would make a good “lead magnet”? The good folks at OptinMonster* are offering a helpful list of 69 Irresistible Lead Magnet Ideas to consider when crafting your own lead generation strategy. I’m presently working on a “lead magnet” giveaway to help boost my subscriber list, and I found this resource very helpful.
One of my favorite resources for staying up to date with online marketing trends is Social Media Examiner. As the name implies, they’re focused on social marketing, but they also spotlight resources and tactics suitable for any online marketing strategy. If you’re a LinkedIn user, don’t miss this recent post detailing how to develop a content marketing plan focused on LinkedIn. Also check out their outstanding weekly podcast with creator Michael Stelzner… I never miss an episode.
Email marketing company AWeber* publishes a blog packed with email marketing best practices. If you’re looking for more content inspiration, check out this article spotlighting brainstorming techniques* to spark new content ideas for your email newsletter.
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