My Online Biz Insiders Podcast partner Carla Wilson & I just posted our latest episode (#60!), in which we discuss what a website really needs to have in order to work well for a business… especially a new business. During the podcast, I mentioned several things that may be a bit surprising coming from one whose livelihood comes from building websites! Many people who start a new website project—or revamp their old one—typically overestimate what’s needed in order to have an effective web presence.
So, I’ve come up with a few quick rules-of-thumb to help new business owners prioritize their website “must-have” lists:
1. A simple one-page site with your contact information is about 85% of what you need (as long as your technical “back end” is solid). After that, it’s just gravy.
2. Proper technical and email infrastructure is absolutely critical. “Infrastructure” includes business-class domain email (no Hotmail or AOL!), good quality web hosting, analytics and automated backups.
3. Use WordPress. Unless your business is in the design industry, you won’t benefit by spending big time & money on artistic uniqueness that requires custom design & coding. WordPress is not only search optimized, but also does not require a webmaster for routine updates.