So how much website do you need, really?


My Online Biz Insiders Podcast partner Carla Wilson & I just posted our latest episode (#60!), in which we discuss what a website really needs to have in order to work well for a business... especially a new business. During the podcast, I mentioned several things that may be a bit surprising coming from one whose livelihood comes from building websites!  Many people who start a new website project—or revamp their old one—typically overestimate what's needed in order to have an effective web … [Read more...]

I’ll Be Presenting at VA Classroom’s WordPress Success Training Camp – Sept. 27 & 28th

WordPress Training

I'm delighted to be presenting at VA Classroom's WordPress Success Training Camp on September 27th & 28th, 2011.  If you are a VA, OBM or other solopreneur who is intrigued by the possibilities of WordPress - or just a WordPress site owner that wants to beef up your WordPress skills - this special two-day training is for you! VA Classroom's Craig Cannings has put together a panel of WordPress superstars for this topic-centered training camp. Also presenting are Andrea Kalli, Theresa … [Read more...]

Easy Web Buttons & Other Goodies with WordPress Shortcodes

WordPress Shortcode Menu - Woo

One of the many advantages of having your site built in WordPress is the availability of shortcodes. Introduced back with WordPress 2.5,  shortcodes are literally simple, shorthand codes that the writer can insert into posts or pages that render a specific thing on the page - most commonly a graphic button, a social sharing link, an info box, a divider line - anything a developer can think of. While all this sounds like something only a geeky coder would love, the beauty of shortcodes is that … [Read more...]

Top Ten Reasons to Switch to WordPress (Free Teleclass!)

If you have a traditional HTML website - or have a website that's run on a content management system, you definitely want to check out my new teleclass next week, Top Ten Reasons to Switch to WordPress.  If your website is more than a few years old, or if you want something that is easier to maintain, it may be time to rebuild your site in WordPress. As you may already know, WordPress is a blog platform. It's been around for ages, but over the past few years it blossomed into a flexible and … [Read more...]

How to Pick The Best WordPress Theme for Your Blogsite Project

The default WordPress theme

One of the most important parts of any of my WordPress projects is the initial meeting when we discuss which WordPress theme would best meet the client's needs. If you haven't worked with WordPress yet, a WordPress theme gives the site its layout and navigation structure, as well as its "look and feel".  When you initially install WP at your web host - you get the default theme - which works fine, but is very "vanilla"... as you can see in the screenshot at left. Almost always, I work with … [Read more...]

Announcing New Blogsite Setup & Coaching Packages!

In the past month or so, I've been relatively quiet on my blog and on social media, as I've been very busy putting together my brand new blogsite development and support service packages. After years of working with VAs, Coaches and other Solopreneurs, there's a clear pattern of what web services these kinds of businesses need in order to make the most of their online presence, not only for marketing and visibility, but also for easy maintenance and low "cost of ownership".  With that in mind, … [Read more...]

Form vs. Function & Your Website’s Cost of Ownership


Most of my clients are solopreneurs (like myself), small companies or non-profits. As such, their website development and maintenance budgets are small - so  much consideration is given to "bang for the buck" - in terms of function vs. form with initial site development and ongoing maintenance. It wasn't too long ago that I did only custom designed websites - that they would have to have ongoing assistance to maintain (usually by me). However, the upside was that the client would have a truly … [Read more...]

A Serious Food Blogger Switches from Typepad to WordPress

Diane's Blueberry-Blackberry Crumble Pie - YUUUMMMM!

Diane Eblin, besides being one of my wonderful clients, is a very serious blogger... a very seriously gourmet gluten-free foodie blogger. Her site, The W.H.O.L.E. Gang,  boasts a huge treasure trove of mouth-watering gluten-free organic recipes for all sorts of treats, from humble egg salad to an elegant Bananas Foster. Diane's food blogging began with an account at Typepad. Typepad is a great place to start with blogging, and I still recommend it for those who don't want to be bothered with … [Read more...]

Website Spiffed-up for Summer…


I'm putting the final touches on my latest re-decorating of this website (again). This site runs on WordPress, which makes it a snap to do...two hours start to finish. I was inspired by summer fabrics, beach umbrellas & the like... hence the stripes in sea-blues and aqua. :-) The new look  (and all the extra real estate that comes with the wonderful Thesis theme) will be a great place to showcase some of the new services and products I will be unveiling over the summer. Be sure to … [Read more...]

Redecorating for 2009

I suppose it's a New Year's thing, but last week I got the urge to do a quick redesign of my website. It had only been about 8 months (?) since my last one, but I'm always inspired by new colors and new layouts and it's always fun to try on a new dress.  ;-)   Since I'm using WordPress - the  redecorating was really easy, and only took about 2 hours with the color, font and widget tweaking. The WP theme I chose was reflective of my goals for the year  - simplification and automation wherever … [Read more...]