If your website’s been online for a few years, you may be thinking that it’s time for an update. Styles, browsers and mobile devices change so frequently, that letting things alone even for just a few years can leave a site looking stale. Fortunately, you can get more mileage our of your existing website by making some quick, budget-friendly changes. Here’s a few ideas to consider:
1. Edit or add to your site’s text content. If it’s been awhile since you added to the text content on your website, review your copy and see if it still represents your business in its current form. Could you freshen up the writing? Are there old pages that need retiring?
2. Review your photos or illustrations. Replace any photos that don’t represent the style or feeling you’re trying to convey. Are there better stock photos that will better communicate your message? Are there new photos of yourself or your team to add?
3. Think about your color scheme. Can it be brightened or switched around a bit? Consider adding a subtle texture or pattern in background areas for a fresher look.
4. Consider using different fonts for your text. In years past, websites were basically limited to 5 basic “web-safe” fonts… but those days are over. Need inspiration? Check out what’s available at Google Fonts.
5. Speaking of fonts, is your text too small? Modern websites leverage increased screen space with larger font sizes. This makes the copy easy to read and gives the site an expansive, spacious look. Increasing text size is an instant change that can make your site look significantly “younger”.
While no website design lasts forever, making minor changes can yield big results and can help your site progress to the next full remodeling job.