Flowtown fills in the gaps between email marketing and social media – and throws in some extremely useful analytics about your contacts (or mailing list) – where they socialize online – and even how much influence they have.
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Selecting The Right E-Mail Marketing Service for You (Free Teleclass)
September 13, 2010 by
If you are a solopreneur, nonprofit or small business, you know that the best way to reach your prospects and fans is to simply email them. Even in this age of Facebook and Twitter, email is still the most reliable and direct way to connect with your audience. There’s a lot of services to choose from and there is no such thing as “one size fits all”.
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E-Mail Marketing: How Much Is Too Much?
May 6, 2009 by
In the course of working with clients who are just beginning to launch email marketing campaigns, I often get asked how frequently a marketing message should be mailed. Once a month? Once a week? Tuesdays and Saturdays? This is a great question, and there’s a lot of opinions. I think that the answer will vary [...]
Five Compelling Reasons to Keep Email Design Clean & Simple
An email marketing campaign should be attractive and reflect your business branding. While complex design layouts with multiple columns, boxes, callouts, and lots of graphics (similar to paper newsletter layouts of yesteryear) can deliver a ‘wow’ factor, there’s a reality check that should be considered before you spend time and dollars on a complex mailer layout.
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