Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Add fun and visibility to your email marketing with emoji

Emoji have become a secondary language. I’m lazy texter, and I’m guilty of saying things like “Do u want ?????” rather than taking on the onerous task of spelling out the word “pizza”… or “you”. Yeah, as I said, lazy. We’re used to using emoji on our phones or on social, but it’s easy to forget that they are super-easy to use almost anywhere, and can be effective attention getters in email newsletters – and everyday emails, too.

How to use emoji? Sites like GetEmojiEmojipedia or EmojiCopy make it easy to search for the emoji you want, and simply copy and paste it into the application or mail service you’re using. I use MailChimp to send client newsletters. All I had to do to add the emoji to the subject line and body of the message is copy from Emojipedia, and paste it in. That’s it. Just about all browsers, devices and operating systems display them correctly, although the display can vary based on what emoji set you choose from and the device. Some of the latest icon sets may not display everywhere, so it’s a good idea to test, when in doubt. ????

Emoji cut-paste

If you’re curious to know more, check out the following… there’s a story behind many of the decisions about what ideas and objects are immortalized in icon form:

How will you celebrate #WorldEmojiDay? ????

Practical tips, resources & news

    Sent biweekly at most. Unsubscribe anytime.