It can be tough to maintain a consistent email messaging campaign. I’ve fallen off the email wagon more times than I can count, but I’ve found that having a consistent process and a toolbox of helpful resources can make all the difference in keeping your publishing on-schedule. Here’s my top-5 pro-tips for saving time and staying on track with email marketing…
Emoji have become a secondary language. I’m lazy texter, and I’m guilty of saying things like “Do u want 🍕?” rather than taking on the onerous task of spelling out the word “pizza”… or “you”. Yeah, as I said, lazy. We’re used to using emoji on our phones or on social, but it’s easy to forget that they are super-easy to use almost anywhere, and can be effective attention getters in email newsletters – and everyday emails, too.
Website stuff certainly isn’t rocket science, but it is something that takes patience and time to learn. So, what do you need to know to build or edit a website without wasting hours of your time or pulling your hair out? Here’s a short list:
If you’ve been in business for awhile, you’ve probably been there…you meet a new contact or prospect, look them up online, and see they have a killer website. The website that has served you well over the past few years may be looking a bit stale by comparison, but is that a good enough reason to invest in a new one? Besides having a case of website envy, there’s lots of reasons why it may be time for a total remodel, and many of those reasons are about what’s “under the hood”. Appearance isn’t the only reason to justify an investment in an overhaul. So, what other clues should you look for?